$114K+ in 90 Days. A Welcome Flow Built for Authenticity50
We just generated $114K+ in 90 days for a similar brand using this exact playbook. Below is the custom version we wrote for Authenticity50.
We'll Build This Flow In Your ESP. Free.
Our expert designers and tech team will design this entire 8-email flow, build it into your ESP, and split test it against your current welcome sequence.
The 8 emails we wrote for Authenticity50
Click any email to expand the full copy. Subject line, preview text, hero, every module. Production-ready and built to drop into your ESP.
1
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INBOX MODULE
Subject Line: Your $10 off is inside
Preview Text: Plus the only bedding made 100% in America
HERO MODULE
Hero Approach: Direct
H1: Sleep American
Subhead: Your $10 welcome offer is here
Cta Button: Claim Your $10
MODULE 2: TRANSITION COPY
Every sheet, pillow, and blanket we make travels under 1,000 miles from raw cotton to your doorstep. Use code PILLOW10 at checkout. It's good for 14 days.
MODULE 3: PRIMARY PAYLOAD MODULE
Type: PRODUCT-ONLY
H2: Start Here
Heritage American Sheets Hotel-quality cotton, grown and woven in the USA, soft enough to notice on night one
Custom Comfort Pillows Adjustable fill so you stop waking up with a stiff neck
A50 Duvet Cover Built with the same button grade used by the US Armed Forces, made to last
Heritage Blankets Buttery soft cotton from a family-owned mill in Maine, yours in multiple colors
Northwest Wool Throw Heirloom-quality Oregon wool, woven by one of the last wool mills in the country
Essential Cotton Towels. 100% American cotton, starting at $24
2
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When Jimmy and I got married in 2011, we tried to furnish our home with only American-made products. It felt like the right thing to do.
Then we got to the bedding aisle and hit a wall. Made in USA sheets, pillows, blankets. Essentially gone. Offshored decades earlier by an industry that decided cheap labor mattered more than the people buying the products.
That bothered us more than we expected. So we spent a few years figuring out if it was even possible to bring it back.
In 2015, we launched a Kickstarter to find out if anyone else cared. We needed $20,000 to get started. We raised over $40,000. Turns out, a lot of people cared.
We built Authenticity50 from that momentum, partnering directly with cotton farms, yarn spinners, and weaving mills across the country. Not through a broker, not through a middleman. We visit every manufacturer ourselves, multiple times a year. We know these people by name. We've been to their facilities. We can vouch for every step.
Ten years later, every product still travels under 1,000 miles from seed to finished good. Jimmy and I still sleep on the same sheets we sell.
If you have questions about anything. The products, how we make them, or just what took us so long to get here. Hit reply. I read every message.
Your welcome discount is still active. Use code PILLOW10 at checkout for $10 off before it expires in 14 days: https://authenticity50.com
– Steph
Co-Founder, Authenticity50
3
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INBOX MODULE
Subject Line: What makes our sheets different
Preview Text: Not a marketing claim. Here's the actual supply chain
HERO MODULE
Hero Approach: Curiosity
H1: Read the Label
Subhead: Most bedding hides what's in it
Cta Button: See How We're Different
MODULE 2: TRANSITION COPY
Imported bedding travels 18,000+ miles before it reaches your home. On cargo ships that produce more pollution than every car on the road combined. Ours travels under 1,000.
MODULE 3: PRIMARY PAYLOAD MODULE
Type: INFOGRAPHIC + PRODUCT EMBED
H2: What You're Actually Getting With A50
Infographic: Checklist
- 100% Seed-to-Stitch® Made in USA. Cotton grown, spun, woven, cut, and sewn entirely in America. Every step. No exceptions.
- Supply chain you can verify. Steph and Jimmy personally visit every manufacturer multiple times a year. Not a policy. An actual habit.
- No greenwashing. The NY Times exposed widespread fraud in "organic" cotton certification. A50 uses verified US-grown cotton and skips the label games entirely.
- Military-grade components. The buttons on the A50 Duvet Cover are the same grade supplied to the United States Armed Forces. That's the quality standard.
- 100 Night Sleep Trial. Sleep on it for three months. If it's not right, return it free.
- 1,000+ American jobs supported. Every purchase funds cotton farms, wool mills, and manufacturing communities from the South to the Pacific Northwest.
Products Shown
- Heritage American Sheets. Grown and woven in the Carolinas, finished in Tennessee, sewn in New Jersey
- Custom Comfort Pillows. Adjustable fill, CertiPUR-US certified foam, made in California
- A50 Duvet Cover. Military-grade buttons, 100% made in the USA
4
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INBOX MODULE
Subject Line: Your $10 is still waiting
Preview Text: Code PILLOW10. 9 days left
HERO MODULE
Hero Approach: Direct
H1: Don't Leave $10
Subhead: Your welcome code expires soon
Cta Button: Use PILLOW10
MODULE 2: TRANSITION COPY
You've got 9 days left on code PILLOW10. Here are the most popular places to put it to use.
MODULE 3: PRIMARY PAYLOAD MODULE
Type: PRODUCT-ONLY
H2: Most Popular Right Now
Heritage American Sheets The product that started it all, made from cotton grown and woven in the Carolinas
Custom Comfort Pillows Adjustable fill that lets you dial in the support your neck actually needs
Northwest Wool Throw Woven by one of the last wool mills in the country, limited quantities
Heritage Blankets Soft cotton from a family-owned Maine mill, built to be passed down
A50 Duvet Cover More durable than anything you've owned before, made with military-grade hardware
Essential Cotton Towels. 100% American cotton, a low-commitment way to start
5
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INBOX MODULE
Subject Line: US-made vs imported bedding
Preview Text: The comparison most brands hope you never see
HERO MODULE
Hero Approach: Question
H1: Know What You're Buying
Subhead: Side by side, the difference is clear
Cta Button: Shop Authenticity50
MODULE 2: TRANSITION COPY
Most bedding brands don't tell you where their products are made, who makes them, or what's been done to the fabric before it reaches your bed. Here's what the comparison actually looks like.
MODULE 3: PRIMARY PAYLOAD MODULE
Type: INFOGRAPHIC + PRODUCT EMBED
H2: Authenticity50 vs Typical Imported Bedding
Infographic: Table
- Where it's made | Authenticity50: 100% USA, seed to stitch | Typical brand: China, India, or Bangladesh
- Miles traveled | Authenticity50: Under 1,000 miles | Typical brand: 18,000–20,000+ miles by cargo ship
- Supply chain visibility | Authenticity50: Founders personally visit every manufacturer | Typical brand: No disclosed oversight
- "Organic" cotton claims | Authenticity50: Verified US-grown, no fraudulent certifications | Typical brand: Often falsely labeled per NY Times investigation
- Quality standards | Authenticity50: Military-grade components (same buttons as US Armed Forces) | Typical brand: No disclosed quality benchmarks
- Return policy | Authenticity50: 100 Night Sleep Trial, free returns | Typical brand: 30-day return window or shorter
- American jobs supported | Authenticity50: 1,000+ jobs across cotton farms and mills | Typical brand: No domestic job impact
- Price point | Authenticity50: Premium, with $10 off using PILLOW10 | Typical brand: Similar or higher for comparable quality
Products Shown
- Heritage American Sheets. The most complete made-in-USA sheet set you'll find
- A50 Duvet Cover. Where quality standards you can actually verify make the biggest difference
6
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INBOX MODULE
Subject Line: 1,000+ Americans sleep on this
Preview Text: Here's what they said after 100 nights
HERO MODULE
Hero Approach: Direct
H1: Real People. Real Beds.
Subhead: Don't take our word for it
Cta Button: Shop Now
MODULE 2: TRANSITION COPY
These are three customers who had three different reasons to hesitate before buying. And what they found after.
MODULE 3: PRIMARY PAYLOAD MODULE
Type: INFOGRAPHIC + PRODUCT EMBED
H2: What Customers Are Saying
Infographic: Numbered List
- "The impacts of your company are numerous; from your mission statement to its execution A50 demonstrates true commitment to American values. The deep inputs and outputs are evaluated, with the ultimate emphasis being customer satisfaction mindful of broader civic impacts.". Justin S. [On whether the brand actually delivers on its values, not just talks about them]
- "We are so proud to own Authenticity50 pillows and are recommending you to everyone we know. Thank you for keeping jobs here in America! We will continue to support you whenever we need bedding.". Patsy F. [On whether the purchase actually makes a difference to real American workers]
- "I have bought several blankets for gifts and for myself. Also the towel bundle which is a great price.". Repeat Customer [On whether the quality holds up enough to buy again and recommend to others]
Products Shown
- Custom Comfort Pillows. The product Patsy F. Specifically called out
- Heritage Blankets. Bought multiple times, given as gifts
- Essential Cotton Towels. Great value entry point, 100% American cotton
7
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INBOX MODULE
Subject Line: Code expires in 48 hours
Preview Text: PILLOW10. Last chance, no extensions
HERO MODULE
Hero Approach: Direct
H1: Last Chance
Subhead: PILLOW10 expires in 48 hours
Cta Button: Use My $10 Now
MODULE 2: TRANSITION COPY
Code PILLOW10 expires in 48 hours. No extensions, no re-sends. After that, you're paying full price.
MODULE 3: PRIMARY PAYLOAD MODULE
Type: PRODUCT-ONLY
H2: Use Your $10 Before It's Gone
Heritage American Sheets Grown in the Carolinas, woven in the Carolinas, finished in Tennessee, sewn in New Jersey. Made to last years.
Custom Comfort Pillows Adjustable fill, made in California, and the most-mentioned product from customers who come back for more
A50 Duvet Cover Military-grade durability, 100% USA-made, built differently than anything you've slept under before
Northwest Wool Throw Limited run, heirloom Oregon wool. When it's gone, it's gone.
Heritage Blankets Soft cotton from a family-owned Maine mill, available in multiple colors
Essential Cotton Towels Starting at $24, the lowest-stakes way to see what A50 quality feels like
8
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Hey, I noticed you haven't used your welcome discount yet, and I wanted to check in.
If something about the site, the products, or the checkout felt off, I genuinely want to know. Hit reply and tell me. I read every message and Jimmy does too.
If you're still on the fence about the price, I get it. Our sheets start at $159 and our pillows at $109. That's more than what you'd find at a big box store, and I'm not going to pretend otherwise.
What I will say is this: everything we make is grown, spun, woven, cut, and sewn in the United States. We visit our manufacturers in person. We know their names. We've watched the process firsthand. That costs more to do, and we think it's worth it. But only you can decide if it's worth it for you.
If now isn't the right time, no pressure at all. We'll still be here.
But if you've been meaning to try us and just haven't gotten around to it, your code. PILLOW10 for $10 off. Expires today. After that, it's gone for good.
Either way, thank you for being here. It means more than you'd think.
– Steph
Co-Founder, Authenticity50
Ready to see this live in your ESP?
Let's get your free welcome flow set up →Where most DTC brands leak revenue on email
These are the patterns we see across almost every $100K-$500K/month store before we start working together:
- ✕Most DTC welcome flows cut off after 2-3 emails, right when new subscribers are at peak intent and open rates are highest.
- ✕Relying on discount codes as the primary incentive trains your list to wait for deals instead of buying on brand desire.
- ✕The founder story and origin of the brand gets buried on the about page and never shows up in email, losing the biggest differentiator a small brand has.
- ✕Zero segmentation between first-time buyers and repeat customers, so everyone gets the same generic promo blasts.
- ✕Abandoned cart flows stop at one email. Industry benchmark recovers 2-3× more revenue with a 3-touch sequence layered with real objection handling.
Four pillars. No fluff.
Trust Transfer
Plain text founder emails convert your existing audience trust into buyer confidence in a way designed emails never can.
Layered Objection Removal
Each email removes one specific purchase barrier, so by the final send the only thing left between them and a purchase is inertia.
Controlled Urgency Curve
Discount pressure starts casual and escalates to real scarcity, without training subscribers to wait for the next deal.
Soft Landing
The final email is a personal check-in, not a hard sell. Non-buyers leave the sequence warm for future campaigns instead of unsubscribed.
Real numbers from a real 8-email welcome sequence
Social proof
Nick Yates
Thanks for checking this out. This document will help you build a retention engine that keeps customers buying without burning through margin on discounts.
What I do
- Build email retention systems that generate consistent revenue for ecommerce brands doing $100K-$500K monthly
- Embed myself into your brand voice so every email sounds unmistakably like you
- Create promotional strategies that protect margin while keeping your list engaged year-round
- Design the 30-Day Email Engine, a complete retention foundation with a $25K revenue guarantee
My approach is different. I don't touch generic templates or cookie-cutter campaigns. This is boutique, voice-driven email marketing where I become an extension of your brand for 18+ months on average. No junior copywriters. No bloated agency bureaucracy. Just strategic retention work that CEOs actually care about.
I've helped brands like Ancestral Supplements generate $7.6M in attributed email revenue by focusing on loyalty and LTV, not just broadcast blasts.
Let's get your free welcome flow set up
Pick a time below. In less than 30 minutes we'll get everything we need to get this split test set up in your ESP in less than two weeks.